“They went above and beyond my expectations!”
This is what you want people to say about you and your brand. Relatively speaking, a strong brand influences its target audience and works overtime to engage those who may not have been targeted at all.
Not everyone is going to know who you are right off the bat, and since that means they probably have no idea what you do and how good you do it, it’s vital for you to give your skills a bit of recognition.
The best way for your audience and future potential clients to know you, what products you offer and services, is to be outstanding! This means going above and beyond their expectations.
Telling your potential customers that if they invest with you, you have more to offer than “the other guy”. This can be from a free one-on-one coaching session to a complimentary blueprint that will give them results. (because that’s your #1 goal: to give your clients/customers results. If not, then get the fuck out. I can’t apologies for the harsh words.)
In my example, I offer free “lifetime coaching” for as long as my clients invest in my recommended systems and tools that help them market and strengthen their personal brand by learning how to become an authority in their niche.
I work with clients in any niche, providing any product or service. My job is to help them break out of the norm of the masses and become a “lead magnet”.
But it wasn’t that long ago that I was struggling to find my passion in life. I experiences over 2 years of failure, and learned A LOT of lessons from my mistakes before I could call myself an authority on branding and attraction marketing.
I got my first start back in early 2013 with an MLM company that has taught me some important attraction marketing and team building skills that still serve me and my clients today.
One of these skills is to tell your story. There is no better way to get your audience to know you better than to share bit by bit your story. And what better way for you to get to know me better than to tell you my story.
BEing the Brand
BEing your brand is a 24/7/365 deal and it can come with an expected budget – but when budgets are tight, marketing might be the first expense you look to cut.
Let me stop you right there.
While traditional advertising methods are obsolete, like TV, radio, or commercial ads with limited audience reach, there are several important, overlooked marketing tools that you need in your marketing tool box are a website, an email service, a YouTube channel, a presence on social media, and some cash set aside to invest in education.
As you grow your brand grows, and your audience will start to get to know you very well. This type of relationship building can only be done through social media, emails, and video and nothing else.
When you continue to present ideas, tricks, tips, and training (that’s why you need to constantly invest into your education) for your audience, there is this really cool thing that starts to happen beyond building rapport: trust.
I have been following multiple 6 to 7 figure earners and millionaires for years now, and you bet they have my trust because I implemented what they taught me and I got results.
So any time they have something new they came out that will take my brand to the next level, you bet I’ll be investing in what ever they have to offer.
And the feeling goes mutual. They see you as someone who invests into their products – which builds solid rapport – which turns into a trust – which turns into a life-long friend that could just pop in at anytime to give you a surprise testimonial.
In some cases, this friend could turn into a business partner and take your brand, your business, and YOU to the next level.
Action Speaks Louder Than Words
In your next phase of branding, all the action you have been taking is going to start paying off! Your customers and clients will start to get results and you have gained their trust.
By now, you should be the go-to person in your niche. You are considered to be someone who will answer questions, keep appointments, regularly communicate with the community, and be a good listener. They also know not to waste your time.
This is where you want to ask for testimonials to showcase to new and upcoming potential clients that you have what it takes, and you can help them create results.
Become More Valuable
In order for me to provide the best services to my clients, it’s always a good idea for me to always be ahead of the game and become more valuable so I can provide the best training.
In addition to that, always being ahead of the game is a good way to get in front of your future potential clients.
As surprising as it may sound, there are a lot of business owners who don’t invest into their education, or at lease consume information daily – thought we don’t know the effect that training has on their success.
It comes down to implementing the education and focusing on getting the results, then offer that data for other people to get results. And the more you know, the better. I like to say I wear many hats in the online marketing industry.
Recognizing the value you are bringing to people’s lives and the power you hold in your hands to change their fortunes on so many levels is so important if you want to succeed as an industry leader.
When I look at how people’s lives have been completely turned around because of you, I know this to be true at the deepest level in my heart, that you will discover your true purpose.
Anything is possible for you and other people when you decide to really embrace the power of giving and not receiving by investing in yourself to become more valuable to others.
Diving into your business 100% is another key to success that you should take on board. Too many people see their business as a “hobby”. You have to treat it like a business if you want to see real life changing results. When
I was starting out I saw myself building a business …but with an employee mindset. It wasn’t until I got clear on my vision and goals that I soon saw that I was building an empire …nothing less.
You have to think and act big in this business to make it work.
Your Company Is Looking For More Leaders Like YOU!
There is greatness inside you and every single person. Everyone has what it takes to become an industry leader. Even if you don’t believe that right now.
My team and I look forward to connecting with you at one of our future events, masterminds or in on of our cutting edge products and helping you in whatever way we can.
Believe in yourself and know that you CAN be great and create an inspiring life no matter who you are or what your circumstances.
Much love and appreciation,
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