Here are 7 steps to increase your Facebook engagement for FREE!
1. Understand the original Facebook EdgeRank algorithm: edge, affinity, weight and time.
2. Engage on other people’s posts. Give and you shall receive.
3. Private messages increase engagement.
4. Post “call to action” posts.
5. Identify your post type.
6. Revive your old status updates.
7. Posting certain times of day.
Understanding Facebook “Algorithm”
Okay, let’s get started with step number one. First, I want you to understand the original Facebook EdgeRank algorithm so you get a basic overview of what’s working these days and what used to work. Now the original EdgeRank algorithm on Facebook used to be edge, affinity, weight and time. Let me explain what each one of these are.
Don’t worry. This sounds like it can get complicated, but it won’t. It’s actually quit simple. If you think this is complicated, don’t worry, it’s super simple. Yes, Facebook is constantly ever changing but don’t let that discourage you because this will still be helpful.
- Edge. You can basically think of “edge” as a post, so every time you post something new on Facebook, you’re creating a new edge. The edge is the content.
- Affinity measures how close your profile or page’s relationship is with each person that’s basically interacting with you. The affinity is the relationship.
- Weight is what measures the popularity of your posts based on the amount of interaction it’s getting. A ton of comments, a ton of likes and shares, that will give that a lot of weight. The weight basically is like the popularity of the post.
- Time is very, very simply a factor of the older the post, the lower its EdgeRank gets. What happens is Facebook’s going to show something when it’s new, it’s going to show it a lot more than a post that’s, say, a week old or a month old.
Now you will see some posts resurface and there’s a way to be able to trigger that, but in general, Facebook wants to keep things fresh, new and current. That’s the basic understanding of EdgeRank if you didn’t already know that, and if you did, that’s fine. Very helpful indeed. So let’s move on to #2 to triple your Facebook engagement.
Give and You Shall Receive
This is the golden rule of Facebook EdgeRank of Facebook engagement. Basically the more that you personally engage in other content, the more those people are going to see yours. I call this activating the “Algorithm Gods”
If all you’re doing is creating content and never engaging on others, you’re missing out on a very, very powerful part of EdgeRank which is, get out there and engage with other people.
Make sure you give them likes, make sure you give them comments, make sure you engage with them. You have to give out what you want to be given back to you. When you do, when you post something, Facebook’s going to be more likely to show it to them because what Facebook’s looking for is the relationship between you and that other person.
This one is a huge one that most people don’t realize. Private back and forth conversations are proven to cause Facebook to show your status updates to those people, meaning that if you reach out to people and they actually have a conversation with you, Facebook takes your relationship to the next level.
They say, “Not only are you friends with this person, but also you guys are friends to the point where you have lots of conversations privately.” You can do this by starting the conversation yourself or give a call to action and ask people to send you a private message you for more information. Both works but it has to be back and forth conversation.
What are engaging posts? When you’re posting status updates, you want to use topics that are trending, that are controversial, that are questions as well as just basic stuff you actually want to know the answers to.
If there’s a question that you have about something, about what you should do, should you make a decision over this or this or what should you do, what do you really want to know. Or maybe there’s something controversial and you want to find out other people’s opinions or maybe there’s a trending topic and you want to find out what people’s thoughts are on it, any time you ask questions, it’s the ultimate call to action.
It’s going to cause people to comment on your post. The more that people comment on one post, the more likely they are to see multiple posts from you.
Again, what you’re doing is you’re basically creating a comment wheel where people are going to comment on one post and now they’re suddenly going to start seeing more comments from you. This is powerful.
Do figure out creative ways to get people to comment on your posts and then those people will start seeing more of your posts as well as their friends might even start seeing those posts. This is also commonly known as authentic relationship building and a great way to get to know your audience better AND the flip side, for your audience to get to know YOU better.
Identify your post type. Now this is something that’s unique to each person. Which type of posts get you the best engagement? Are they pictures? Are they text? Are they questions? Are they links? Are they videos? Are they short or long posts? What style are you using? Are you using style? Are you using a certain style?
What I want you to do is I want you to go back and look at some of your most popular posts that get the best engagement and get the best exposure and I want you to look back and go, “What type of posts are they?”
Now let me give you a quick little tip. When it comes to links, you may not get a lot of engagement on a link post, but you might get a lot of clicks. You’re going to need to look at the analytics to really understand this.
Sure, there is barely an engagement but sometimes you might get even fifty or a hundred clicks even though you might only get five likes, so you really need to look at all the data. After a while, you’re going to start to realize, “Wow, Facebook really gives you a lot of exposure.”
Now for me, personally, I tend to see a lot more engagement with just plain text. When I do a text-only post and perhaps even ask a question in it, that’s when I get the most popularity, the most engagement.
It’s going to be different for everybody. I see a lot of people do it with pictures. Find out what your post type is, identify that and then do more of that type of post.
Revive Old Status Updates
Now here’s a little hack that not a lot of people know about, but when you comment on old status updates that you made, you can actually bring them back to life and get them recirculating in the news feed.
Now you might notice this. You might think it’s pretty odd, right, that suddenly in your news feed you’re seeing a post that’s a year old or two years old.
Why is Facebook suddenly showing this post? If you look closer, you may realize somebody was checking you out and recently commented or even liked an old post. Even though it’s a year old, that activated the “Algorithm Gods” and Facebook says, “Hey, this post is revived. Maybe some people want to see it and that’s so popular.”
What you can do is you can go back to some of your old pictures, some of your old posts, – even if they’re a year old or two years old -, just go in there and recirculate them. Even if you revive one old post once per day, that will get you so much more exposure in the news feed it’s crazy.
Don’t think that just because a post dies that it dies forever. You can literally revive it and you can bring it back to life whether you update on it or if somebody else posts a comment on it.
Best Time to Post
You can actually figure out when the best time of day to post is for you. It’s different for everybody. What I want you to do is I want you to review some of your previous popular posts and I want you to identify which time of day tends to get the best engagement for you on your posts.
There’s a lot of factors that go into this. For example, Facebook doesn’t always show your post to everybody right off the bat. You might think, “Oh, I’ll post in the morning because that’s when most people are online.” That’s not really how it works.
Facebook has that algorithm where they tend to drip your post out to people, so sometimes posting at the night might get you the most engagement.
Plus on top of that, you have followers that are different personalities. You have followers that are morning, wake up in the morning. You have followers that stay up late at night, plus you might have people in different countries, not just locally. It’s different for everybody.
There is no specific time of day you need to post, but you need to look at your post and go, “Okay, wow. Here’s, like, four or five of my most popular posts. What time of day did I post those?” You might be able to crack that algorithm where you realize, “If I post something at 3pm in the afternoon, Facebook drips it out perfectly and gets it a lot of exposure.”
That’s a way to be able to crack the algorithm code. Again, I’m telling you some simple steps right here to be able to double or even triple the engagement of your Facebook posts.
If you can go ahead and harness the power of all 7 of these steps and start creating amazing content that people will enjoy and find useful and solve people’s problems too.
Those are my 7 little hacks for you. I hope you’ve enjoyed that, as part to help you double or triple your Facebook engagement.
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