It’s the moment you’ve been dreading.
You’re there, on a Facebook Live.
It’s almost time to wrap up.
There’s THE awkward silence.
You know you’re suppose to try and sell them some kind of 3-month package—or some other salesy bullshit—but how do you transition the godforsaken conversation?!
This is so not natural for you. The whole thing feels forced, contrived, totally fake. You’d rather lose the business than have to ever utter the words, “And now, for a limited time!”
But guess what?
Keep in mind that people are only *partially* buying your products or service. Really? They are buying YOU.
You ARE the product—and the thing you’re peddling is enthusiasm and confidence.
So what does that mean? How do you get someone to buy you and take them home with you?
*record scratch* okay, that didn’t come out right…
But pay attention here! Because this is the part that effects you the most even if you don’t formally sell anything at all in your life and it’s this:
When people are deciding on anything—whether to date you, hire you, buy your product—they are deciding if they want your emotional state.
So when you’re on your next YouTube or FB Live or writing your next blog post about that THING you’re so sure that works, use that enthusiasm and confidence and tell your audience how you really FEEL about it and why they should by that thing with no uncertainty in your approach.
This doesn’t mean to only tell your audience why YOU are excited about it. Tell them why THEY should be excited about it too.
Just like how you don’t sell the drill, you sell the hole the drill makes.
The key here is to be honest and believing not only in yourself but the quality of the product/service you are selling in an authentic way is by far the longest lasting way to boost your sales.
Because if you can’t be enthusiastic about that product, you either need to improve that product or move on.