If you’d like to teach a kid to ride a bike, training wheels are a bad idea. You’re much better off with a small bike with no pedals.
All training wheels do is confuse, distract or stall.
Besides that, it drives us OCD kids nuts if only that one training wheel touches the ground significant a lot more than the other one.
The same thing is true for marketing. You don’t need to go to college. You need to know a ton in marketing.
Facebook has this cool new way for you to raise money on your birthday for a needy charity. Do you have your favorite charity? That would be pretty simple to market. No need for training wheels.
Start a new business by finding a way to monetize your passion. Maybe you haven’t thought about that one unique thing you always love to do – but never really showed others.
And it could be this most coolest or most wonderful thing that people will just fall in love with. Marketing that would be pretty damn simple. No training wheels needed there.
Same thing is true for leadership. Find something worth doing, find others to join in. You go out there and market without even thinking twice of using training wheels.
Because when you talk about stuff you already love, or you happen to learn how to monetize your passion and skills …. it’s easy to market it.
But when you force yourself to market something that you may not know enough of – or you’re not passionate about – or maybe you’re not quit sure what to do with this amazing new opportunity you’re friend got you in….. it’s easy to keep the training wheels on.
I get it. I kept my training wheels on for the first 2.3 years in my own business. Until I realized that my passion is to figuring out what people are good at, and help them monetize it.
Simple as that. It’s time to take those training wheels off.