At sometime, somewhere, somehow you’ve royally %@#&! up. And at sometime, somewhere, somehow, you’ve royally %@#&! up again. Then again. (And again.) And at sometime, somewhere, somehow, you will royally %@#&! up again. Fact.
Hell, maybe just today alone you have a few doozies (especially if you ate those Lay’s potato chips – that counts, you know). Chips aside, it doesn’t matter how closely you follow the rules, how many articles you’ve read online, how many books you have on your shelf, how many Gary Vaynerchuck videos you’ve seen, how many stalkers you have, how much money you make, how many years of schooling you had, how many friends you have, or whether you’ve finally discovered how many licks it takes to get to the center of a Tootsie Pop (can be done in 3 – but not recommended)
The truth-facts are: you will mess up. Again.
We all take a different path in life, but we’re all bonded by the common desire to be successful no matter how we define it for ourselves. Whether you define success as money, happiness, health, or some combination of all three, it remains our number one objective.
We’re also bound to the mistakes we make along the way.
There are three things in this world that we humans hate. One, to admit it to others and ESPECIALLY to ourselves that we don’t know everything. Two, that we hate making mistakes. And the third thing is laundry.
in the meantime, if I can avoid majorly %@#&!-ing up, I’m sure the hell going to followed up with an emphatic, “Booya.”
In my quest for life awesomeness, there is, however, not one mistake but SEVEN that I’d like to share with you. So let’s grab some wine. Lots of it. And Lucky Charms. Because digging the marshmallows out is therapeutic.
MISTAKE #1 – NOT NARROWING DOWN MY NICHE
The absolute WORST is not knowing who you are talking to. I’m sure you’ve heard this before, “Try to get everyone, you get no one.” It’s like shooting an arrow in the air hoping it would land on a bullseye. We may own the boots but we’re not Robin Hood.
The best way I found my audience was to be myself. Ask the same questions you were asking when you got started on your journey of awesomeness. And the ever so important question: Who are you serving? And why?
MISTAKE #2 – STUCK IN LEARNING MODE
I have a love/hate for this one. I did all the Learning but not enough Doing and Teaching. I believe this mistake played a major role for not having the success I wanted in my first 2.3 years. However, it also gave me all the awesome knowledge when I was ready to get out there and be awesome. Just wish I would have taken massive action sooner. Point is, you know enough now to be awesome.
MISTAKE #3 – AFRAID TO ASK FOR THE SALE
What if I told you, on the spot, to look around your room and for the first three items you see, you would have to sell them to me. The rationale, of course, is that if you can learn to effectively sell the most commonplace items, you can sell anything. What about that pen?
Yea… I know that cold sweat, the nervous twitch, cotton mouth, and the all of a sudden needing to pee. Well, you can’t get out of this one. Someone is ready to buy and they’re talking to you to see if you have what they want. It becomes easier when you know what you’re selling, how to put that in front of people who may (or may not) know they were looking for it.
MISTAKE #4 – NOT KNOWING USP
Our USP is our unique selling proposition. It’s the one single statement that will single you out from among the competition, and should be used in every piece of marketing material. Think of your USP as the philosophical foundation of your business. Don’t market without it!
MISTAKE #5 – REALIZING: IT’S NOT ABOUT ME!
The key to selling your stuff is actually a lot more simple: I had to learn to talk to my audience the right way. And holy shit, I think that’s called communication. I don’t care what you’re selling. I don’t care that you’ve perfected your target audience profile to a T. I don’t care that you have the prettiest Buy Now button seen this side of Minnesota. And I don’t care that you’ve poured all your hard work and sweat into these things and it’s, like, really, really awesome. You’re #1 job is to run a business that’s about people, not money.
MISTAKE #6 – SPENDING TOO MUCH TIME BRANDING MYSELF
I gotta break it to ya, branding isn’t done by you. It’s done by everyone else around you. Here’s how branding works. Every time you answer an email, or don’t, you’re branding yourself. Every time you make the appointment, or don’t (for the 3rd time), you’re branding yourself.
MISTAKE #7 – CHASING COMPETITORS
Chances are that you’re going to have competition, unless you’re in some unique market. Instead of underestimating your competitors, focus on the reasons why potential customers will select you, as opposed to copying others.
You won’t be able to gain an audience if you’re only offering an inferior version of a well-known site or product. You certainly want to provide a quality good or service, that’s obvious, but you also have to be different and stand apart from the competition.
Stop worrying about the mistakes as much as you should start concentrating on what it is you really want. If you haven’t figured that out yet, now is the time. It doesn’t have to be one thing, but your goals must be clear, and above all, they must make your heart race. Whatever it is, you must be exhilarated by it. You must truly want it. If you’re not sure what you truly want, then start experimenting. Dig in. Jump in head first. Get involved with your own interests. And do the weeding thereafter. Then once you’ve identified something that, the idea of not having makes you weep, then run full speed after it. No one else is going to go get it for you. It’s all on you, champ.